Innovations in advertising management and their impact on tourism organizations

Abstract

The article examines the role of modern innovations in advertising technologies and their impact on the tourism industry. In the conditions of globalization and rapid development of technology, advertising strategies become the main factor that attracts customers and increases the competitiveness of tourism companies. Special attention is paid to digital marketing, content platforms, social networks and personalized advertising campaigns, which are important in generating tourism demand. At the same time, the article focuses on how innovative approaches in advertising management contribute to increasing brand awareness, strengthening customer trust and increasing sales in the tourism sector. The study analyzes current advertising trends such as Artificial Intelligence (AI), Big Data, Virtual Reality (VR) and Augmented Reality (AR), and their impact on consumer behavior. In addition, the article discusses the main challenges tourism organisations face when implementing innovations in advertising and provides recommendations for the effective use of innovative solutions to achieve strategic business goals.