New ways of mobility: the birth of ridesharing. A case study from Hungary
Recent emerging globalisation and post-industrial development partly driven by IT services influence not only markets, but all other subsystems of the society, too. This revolutionary change has fundamentally transformed our mobility and movements in space. In the era of network society, the idea of shared-use mobility has brought about possibilities in transportation that resulted in the emergence of new groups, directions and destinations. By now this type of alternative transportation has spread among the most developed countries and shows a flourishing example of sharing economy, an internet-based peer-to-peer model, which does not require a top-down service provider. The main focus of the present study is a socio-geographical analysis of how this innovation has spread among Hungarian citizens. Which social groups are the most active users of ridesharing? What geographical endowments or insufficiencies result this way and what are the spatial patterns of transportation? To answer these questions we studied the biggest Hungarian ridematching system ‘Oszkár’ and its users with the help of questionnaires (N=425).
Bandhi, F. and Eckhardt, G.M. 2012. Access-based consumption: The case of car sharing. Journal of Consumer Research 39. (4): 881–898. Crossref
Belk, R. 2007. Why not share rather than own? The Annals of the American Academy of Political and Social Science 611. (1): 126–140. Crossref
Belk, R. 2014. You are what you can access: Sharing and collaborative consumption online. Journal of Business Research 67. (8): 1595–1600. Crossref
Botsman, R. and Rogers, R. 2011. What’s mine is yours: how collaborative consumption is changing the way we live. London, Collins.
Castells, M. 2000.The rise of the network society: The information age: Economy, society, and culture. 2nd edition, Chichester, John Wiley & Sons.
Chan, N.D. and Shaheen, S.A. 2012. Ridesharing in North America: Past, present, and future. Transport Reviews 32. (1): 93–112. Crossref
Christensen, C.M. 1997. The innovator’s dilemma: when new technologies cause great firms to fail. Boston, Massachusetts, Harvard Business School Press.
Csonka, B. and Csiszár, Cs. 2016. Service Quality Analysis and Assessment Method for European Carsharing Systems. Periodica Polytechnica Transportation Engineering 44. (2): 80–88. Crossref
Ferguson, E. 1997. The rise and fall of the American carpool: 1970–1990. Transportation 24. (4): 349–376. Crossref
Furuhata, M., Dessouky, M., Ordóňez, F., Brunet, M.E., Wang, X. and Koenig, S. 2013. Ridesharing: The state-of-the-art and future directions. Transportation Research Part B: Methodological 57. 28–46. Crossref
Guttentag, D. 2015. Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism 18. (12): 1192–1217. Crossref
Gyürüs, M., Prácser, A. and Csiszár, Cs. 2008. Telematikai alapokon működő car pooling rendszer (Carpooling system based on telematics). Városi Közlekedés 5. 258–266.
Hamari, J., Sjöklint, M. and Ukkonen, A. 2015. The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology 1. 1–13.
Morency, C. 2007. The ambivalence of ridesharing. Transportation 34. (2): 239–253. Crossref
Tibori, T. 2010. Vásárlásaink térben és időben (Our purchases in space and time). Kultúra és Közösség 14. (2): 61–88.
Van Dijk, J. 2012. The network society. London, Sage Publications.
Van Outrive, T., Van de Vijver, E., Van Malderen, L., Jourquin, B., Thomas, I., Verhetsel, A. and Witlox, F. 2012. What determines carpooling to workplaces in Belgium: location, organisation, or promotion? Journal of Transport Geography 22. 77–86. Crossref
Zervas, G., Prosperpio, D. and Byers, J. 2015. The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Boston, Boston University School of Management Research Paper.
Copyright (c) 2017 Dóra Bálint, András Trócsányi
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.