„New Winds Blow” – The Answer of HR for the Challenges of Globalization and the Change

Abstract

Fast and flexible reaction for the changing environmental challenges has always been a demanding task for the organizations. The development of technology, innovative procedures and globalization processes have influenced the approach and functions of human resource management. Beside traditional functions, such novel activity areas have appeared or become appreciated such as knowledge-, retention-, generation-, competence-, talent-, and diversity management. Moreover, we may notice the focus on HR/employer branding, health promotion and HR controlling, and we may meet work flow management on international level. The objective of our study is – based on mainly international professional literatures – to provide a résumé on the content of some HR functions becoming more and more important in practice, such as HR branding, retention-, generation-, talent-, and work flow management.