The communicational scenes of the publicity

Abstract

The foundation of the study is the theory of Gabriel Tarde (1843-1904) French social psychologist, who was the first to point out the consistent sequence of social phenomenon in shaping public opinion. He explains the inspirational effect of the press, of mediums, by the transformation of individual opinion into public opinion. He presents the different interpretation frameworks of the recipient, the effect of conversation, of discussion among individuals on the political, public processes, which would be impossible without the intermediary role of the media.