THE DYNAMIC DEVELOPMENTS SPACES OF THE WORLD’S SPORT MARKET IN THE PROCESSES OF WORLD ECONOMIC AND WORLD POLICY OF THE 21ST CENTURY
Abstract
The aim of the study is to get a picture of the world's sports market, especially sports markets of China, US and India. Sport in globalisation is not only focused on physical activity but also has become part of the economy through the development of sports industry. Over the past three decades, the sports economy has
undergone rapid growth. Demand for sports, sports goods, and sports events and to broadcast has increased dramatically. Today, we can say that its development is stronger than the annual economic growth of countries, so GDP can also have a measurable economic impact.
There is a correlation between gross national income (GNI) and gross domestic product (GDP) and the performance of live sports, which has a positive impact on each other. Bernard and Busse (2004) The capital was invested in sports is also reflected in the sport's success, since after the Second World War, countries that won Olympic medals had previously had significant financial support for the sport. NEVILL ET AL. (2009)
Sample and method: The sports industry share of world's market is presented on the basis of secondary research. The sample is the world's major power markets, which have prevailed in the GDP definition in the survey, looking at the smaller world market players in the sports industry.
Results: The current status of sports economy in the world are visible, its evolution and the elements of sports industry, which is the driving force of the success. Another important area in the world market of sports economics is the future in the sport market, how it will shape the world economy in the future, as economic changes cannot escape this area either.
In the first part of the study, sport is presented as an economic factor, its impact on globalization, its indicators that drive and influence and growth sports industry, sports economy. In the second part, the emergence of the great powers of the world and of the smaller in the sports industry is presented through its impact on GDP.
Conclusion: The study points out that sports industry also contributes significantly to the national economy, as well as a sporting sector as a nation-pulling sector.