IMPACT OF CORPORATE IMAGE ON EMPLOYEES

Abstract

The keywords are loyalty, love, enthusiasm. The image of an organization is constantly shaped by various determinants, each of which tends to apply a different standard to this process. Each of the stakeholders will judge the same organization in different ways. We are thinking here of the possibility that the company itself, the party buying the goods for the company, and the client buying the company will also create a different image of the company. However, this study focuses on the existing situation and tries to examine the impact of corporate image on the company's employees.

Nowadays, one of the biggest challenges in the labor market is to keep work loyalty above a certain level and to increase employee motivation. There are a lot of ways to achieve results in order to facilitate this. In addition to presenting the topic, we also discuss the various employee benefits that can help us achieve our goals. Today's people may be familiar with the statement that it is harder to keep than to obtain. Life sometimes gives little, but often takes away what it wants - this is most often the case with employees leaving a certain company.

The main purpose of my work is to present the theoretical background of the topic, because I think most of the companies today are exposed to this problem. Due to the time constraints, no complex, large-scale research has been carried out, however, the work contains ideas, advice, how to gain the trust of the employee in us, how will it be committed to our company. Employees have become a crucial part of the everyday lives of companies, and it is essential to create a climate of trust for them, so I thought it was important to look at this topic.