The role of linguistics in the interdisciplinary marketing

Abstract

Marketing is an interdisciplinary science. Numerous co-sciences support successful corporate marketing activities such as sociology, psychology, management science, mathematics, statistics, anthropology, information technology, aesthetics. Sociology and psychology can be used to examine, among other things, customer, consumer behavior, statistical data to help evaluate primary research results, and information technology supports the proper functioning of online marketing. At the same time, there is relatively little talk about the role of linguistics, although the basis of effective marketing communication is a well-designed, linguistically correct and aptly formulated message addressed to the needs of the target group. Linguists can be a great help in successful marketing communication. Many linguists examine the characteristics of advertising and advertising in marketing communications. Scientific observations and results of linguists can contribute to the conscious, professional shaping of advertising as the most important tool of persuasion. In writing, I outline the important role of less pronounced and respected linguistics in marketing disciplines that support marketing.